50:50 Balanced Hydrating-Calming Shampoo infuses each strand of hair with vitamins, nutrients, and proteins in order to increase strength and vitality, which makes this shampoo especially great for normal to dry hair types. Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
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MOISTURIZING CLEANSER: 50:50 Balanced Hydrating-Calming Shampoo infuses each strand of hair with vitamins, nutrients, and proteins in order to increase strength and vitality, which makes this shampoo especially great for normal to dry hair types.
COLOR SAFE DAMAGE CARE: Giovanni’s 50:50 Balanced Hydrating-Calming Shampoo has a unique Formula, that is specially designed to protect over-worked, over-processed and color-treated hair while locking-in color and shine. Your hair will be hydrated, moisturized and perfectly pH Balanced!
EVERYDAY PH CONTROL: Because of the aloe vera, rosemary, and other Botanical Extracts contained in its Formula, Giovanni’s 50:50 Balanced Hydrating-Calming Shampoo adds moisture and manageability to your hair while remaining gentle enough for everyday use
VEGAN-FRIENDLY & CRUELTY-FREE: Giovanni Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free, meaning that Giovanni Products are never tested on animals and their biodegradable Formula, comes in sophisticated recyclable packaging
NO PARABENS & SULFATE-FREE: Giovanni products do not contain any parabens, sulfates, or other harsh chemicals that are typically found in hair products, leaving you with strong, beautiful hair.