First and foremost, we’re practitioners, not just theorists. In fact, we’re the only nutrition certification company in the world that coaches our own clients, in addition to educating health and fitness professionals.
We’re in the trenches every day, coaching thousands of people around the world, from all walks of life. We’re constantly improving our coaching process based on our own learnings from the field, along with the latest research in nutrition science, exercise physiology, and behavior-change psychology.
Our team includes some of the best nutritionists, PhDs, dietitians, and specialists in the industry.
For example, Dr. John Berardi, Precision Nutrition’s co-founder and co-author of the Level 1 program, has had vast exposure to almost every aspect of health, fitness, and nutrition. He’s been:
- A student of nutrition, completing his Ph.D. in Exercise Physiology and Nutrient Biochemistry at the University of Western Ontario.
- A teacher of nutrition at multiple universities, including the University of Texas, Eastern Michigan University, and the University of Western Ontario.
- A competitive physique athlete, winning Mr. Jr. USA in 1995.
- A personal trainer, running a successful training business in Miami.
- A researcher who has published studies in peer-reviewed academic journals.
- An author of over half a dozen nutrition books and hundreds of articles in magazines like Men’s Health, Women’s Health, and many more.
- A consultant to companies like Nike, Equinox and Titleist.
- A nutrition coach to thousands of everyday people and quite a few pro athletes and Olympic gold medalists.
So apart from being qualified academically, he has a pretty unique perspective—one that’s very well-suited to teaching this material, especially to professionals.
Dr. Berardi has seen the field of nutrition from more angles, both personally and professionally, than almost anyone else teaching nutrition today.
In addition, he’s written chapters for other nutrition textbooks, he’s created Masters-level university courses on sport nutrition, and he’s created nutrition certification material for other certifying bodies.
So he has extensive experience creating academic course material.
But most of all, we think our team is qualified to teach this because we’ve used and tested this very system extensively with our own clients here at Precision Nutrition.
Remember: Precision Nutrition isn’t just a certification company.
Over the past 15 years, through our Precision Nutrition Coaching system, we’ve been quietly conducting the largest body transformation research project in the world.
We’ve had over 100,000 clients go through our nutrition coaching curriculum, doing what is essentially a total exercise, nutrition and lifestyle intervention.
The purpose of this coaching is simple: to help people lose fat, gain lean mass, and completely transform their bodies (and lives).
Now, here’s the thing: Since the entire program is online, we’re able to collect data on everything. And we mean everything.
Because we don’t see clients in person, we can’t “eyeball” things. We need data. So we have detailed psychometric (personality) profiles on our clients. We track compliance and every measurable and relevant behavior. And, of course, we regularly collect photos and monitor body composition and performance outcomes.
As a result of this rigorous data collection, we’re guessing we here at Precision Nutrition know, better than almost anyone else in the world, which variables are most important to body transformation success.
Now, remember, we’re not talking about what we think is correlated to success. We’re talking about what we absolutely know is correlated with success. Success here means compliance, consistency, and ultimately, fat loss, muscle gain, and life-changing health improvements.
It takes a long time to gather this kind of information, especially since no one in the health or fitness industry has ever done anything like it before. But now that it’s been gathered, analyzed, and tested, we believe it’s time to share it.
From there, the Precision Nutrition Certification was born.