Have you ever stumbled upon a material item — clothing, jewelry, shoes, whatever it may be — and felt like you just had to have it, like right then and there? Because well, that’s exactly what crossed my mind the second I laid eyes on the expertly beaded “tuna fish” bracelet by Wear Your Snacks, a whimsical new accessory line inspired by all things food. As it turns out, I’m not the only one with an eye for the fun pieces. The playful collection is resonating with myriad other folks, too, including the food team at The New York Times.
To learn more about the brand, I tapped the founder herself, Evelina Edens, who kindly shared what compelled her to start her own food-based accessory brand.
“I started Wear Your Snacks after graduating from college in the midst of all of this, figuring I needed something to keep me busy if I was going to be stuck at home somewhat indefinitely,” she writes via email. “I’m super into food — like 98 percent of my brain is occupied with plotting my next meal, and one day I was like, ‘huh, it’d be kind of fun to have an anchovy necklace, wouldn’t it?’ So I decided to make a few food-related necklaces and try to sell them on Instagram, seeing an opportunity to make a little money and donate to organizations like Off Their Plate, Know Your Rights Camp, and The Okra Project.”
Currently, for every item sold, $1 is donated to The Sunrise Movement, an organization centered around stopping climate change and creating new jobs in the process.
As far as inspiration is concerned, Edens explains that most of the pieces are inspired by the colors and patterns of foods themselves (a pretty cool concept, if you ask me). “It’s been a fun challenge to have to figure out how to create cute color palettes for things like tuna salad and beef jerky!” she says. “It’s also wildly entertaining to read through custom requests because people have such interesting snack preferences — meat, untoasted bagels, and so on.”
So what are Edens hopes for Wear Your Snacks, exactly? Well, it’s pretty straightforward. “My main goal with WYS — and this is so cheesy, pun not not intended — is simply to make people smile,” she says. “The idea of wearing your favorite snacks around your neck or on your wrist is so silly, but I think that kind of levity is something everyone could use these days!”
I couldn’t agree more. To purchase a food-themed necklace or bracelet, head to the brand’s website, or contact Edens personally for a custom piece. Necklaces retail between $12 and $14, while bracelets go for $10 and custom creations cost $20.
Now read about food-themed beauty:
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