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Twice a year, Ulta Beauty gives us a major reason to celebrate with its iconic 21 Days of Beauty sale. 2020’s second installment starts Sunday, August 30, and runs through Saturday, September 19 — and the deals are simply too good to pass up this time around.
If 50 percent off sounds enticing enough to refresh your beauty collection or restock on some staples, then you can’t miss out. We suggest trying out Readers’ Choice Award–winning Stila Stay All Day Waterproof Liquid Eye Liner, BareMinerals Mineral Veil, Benefit Cosmetics Precisely My Brow Pencil, and It Cosmetics Confidence in an Eye Cream — just to name a few. But there are plenty of skin-care and makeup goodies (including a lot of eye-focused items) that’ll please anyone’s tastes.
Customers can even virtually try on beauty products using Ulta Beauty’s GLAMlab app to help them decide which shade of lipstick, eye shadow, or foundation is just right before checking out. Dare we say it’s more fun (and obviously much safer) than in-store testers?
Every deal only goes for a day, so plan accordingly to scoop up your favorites. And luckily for you, Allure got a sneak peek of the complete list of deals. Check them out below:
Week One Deals
Sunday, August 30