These Black-Owned Hair Brands Have Everything You Need


Anti-Black racism and discrimination against afro-textured hair have always pushed Black people to create what we need for our hair since many mainstream brands offer few, if any, products that work for kinkier textures. When the natural-hair movement resurfaced in the early 2000s, brands like SheaMoisture, Miss Jessie’s, and Carol’s Daughter provided product formulations that actually worked. Fast-forward almost two decades later and the natural hair-care shelves have expanded greatly to be full of all the leave-ins, deep treatments, and oils needed to nourish our hair, which tends to be on the dryer side.

But here’s the thing: Not all brands marked to Black shoppers are always Black-owned. Though originally Black-founded, SheaMoisture and Carol’s Daughter are no longer Black-owned. That isn’t necessarily a problem, but in an industry that largely still struggles to recognize the unique needs of Black hair, it has caused skepticism among some Black consumers.

Case in point: members of Black Twitter held up their Inspector Gadget magnifying glass to “expose” these brands that many assume are Black-owned. Many shoppers felt bamboozled and betrayed to find out that even some of the classics, like Blue Magic and Let’s Jam, were either no longer Black-owned or were never Black-founded to begin with. This public “reveal” has spurred has spurred many of us to want to support our community’s brands even more.

Luckily, there is truly no shortage of Black-owned hair brands. In fact, there are plenty that cater to all hair types, so even if you have straight or wavy hair, you can shop with these businesses. Check out some of our favorites instead for all your hair-care needs.

All products featured on Allure are independently selected by our editors. When you buy something through the retail links on this page, we will not earn an affiliate commission.





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