Selena Gomez Launches Rare Beauty Makeup: Interview, Review

The jars and tubes on my bathroom counter this summer had the potential to get me in very big trouble if anyone were to spot them. For weeks now, I have been in possession of nearly every single top-secret product in Selena Gomez‘s Rare Beauty line, which won’t be available at Sephora and until this Thursday, September 3. Luckily for me, I got to let my thoughts on the collection spill freely with one of the only other humans on the planet who’s also gotten to try every single product: Selena Gomez.

Before we even started talking about the products, Selena wanted me to know that the line’s true mission is beauty — but the real beauty that comes from embracing your looks, rather than feeling the need to doctor and conceal them with filters on your feeds. “With social media, it’s obvious to say that there’s such a huge misconception of beauty. There’s just so much pressure,” Selena says. 

To help ease that stress and the other emotional burdens of our modern age, Rare Beauty has established the Rare Impact Fund, which has pledged to raise $100 million for mental health services for individuals in underserved communities. To do this, the company will donate one percent of all sales, from the time the very first product is sold, to the fund. 

“Beauty doesn’t have to be denied by a like or a comment, or your body,” Selena says. “The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect.”

But this isn’t just a new beauty brand with a solid mission — it’s also really freaking good makeup. Alongside her chief product officer, Joyce Kim, Selena spent two years fine-tuning the 12 formulas, 100-plus shades, and three tools that Rare is launching with. 

One of my favorites in the extensive lineup is the Always An Optimist Illuminating Primer — it made my skin look glowy and slightly brighter, thanks to reflective properties (that don’t go chalky on brown skin). In fact, it made my skin look so much better that I skipped foundation entirely the first time I tried it. 

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