When Selena Gomez announced that she would be launching a cosmetics brand, Rare Beauty, it was already apparent that it was approaching the concept of beauty differently. “Every type of human — however you look, however you love — is welcome,” Gomez said in a February statement to Allure about the community she hopes to build through the brand. “Ultimately, I hope it’s a safe place where people can chat, have fun, and support each other.” And now, as the official launch draws closer, Gomez is proving with an impactful initiative that Rare Beauty truly is a rare beauty brand.
On Wednesday, July 22, Gomez announced the launch of the Rare Impact Fund. From the moment the first Rare Beauty product is sold, one percent of sales will be dedicated to increasing access to mental-health resources and services, especially for underserved communities. With the added help of funds from partners, $100 million will be raised over the next 10 years, which will make the Rare Impact Fund one of the most prominent mental-health organizations associated with a corporate entity.
To ensure maximum impact, Rare Beauty has also formed the Rare Beauty Mental Health Council, made up of expert advisors from leading universities, organizations, and companies with a focus on mental health.
“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a statement. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.” Gomez has been refreshingly open about the treatment she has sought for depression and anxiety over the course of the last few years.
“Rare Beauty is focused on helping people feel more connected to one another and less alone in the world,” Gomez continued. “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”
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