Lizama flew to China with Neal Farinah, Beyoncé’s hairstylist, to check out manufacturers. After picking up dozens of samples, he spent about seven months going through options before picking a manufacturer with the best possible faux minx he could find. With them, he created lashes with soft, natural-looking hairs on an invisible band. The true giveaway that you’re wearing falsies is their base, Lizama says. To avoid this, his strips are specifically arranged along the band in patterns that make the lashes look more like you grew them yourself and less like a fake set.
I’m most excited to see the style of the individuals in the Stars line. Lizama says their shape has never existed before, so he patented them. (They are so under wraps until their launch in late August, Lizama wanted me to sign a non-disclosure agreement to see them.)
Lizama also reveals he’s developing different colors of lash glue that better flatter and enhance your eye makeup, as well as other products in the eye category. “I love sparkles so they’re definitely in that lane of dreamy and sparkly,” he says. For now, Lizama recommends gluing on Rokael Beauty’s falsies with the classic Ardell Duo Lash Adhesive or a pen, like Lola’s Lashes Flick & Stick. For the easiest application, he says looking down at a mirror as you stick them on will keep you from getting glue all over your lids and give you access to the most comfortable lash placement.
Lip products are also in the pipeline. However, Lizama is holding off on their release because he doesn’t feel comfortable offering them just yet. “People won’t be able to wear them the way I would want them to wear them out,” he adds.
Another teaser Lizama shares: He’s working on top-secret collaborations with some of his clients. Fingers crossed for more Beyoncé-approved makeup in our lives.
For now, you’ll be able to shop The Sun, Moon, and Stars lash collection on rokaelbeauty.com.
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