Rare Beauty by Selena Gomez Launches September 9th


Release Date + About the Launch

Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.” This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.

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Products in the Launch

Liquid Touch Weightless Foundation, $29.00 (New, Permanent)

Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades. For dry skin, it is recommended to moisturize and then follow with Always an Optimist Primer (sold separately) for best results.

  • 100W light with warm golden undertones
  • 110N light with neutral golden undertones
  • 120C light with cool peach undertones
  • 130N light with neutral beige undertones
  • 140C light with cool beige undertones
  • 150C light with cool peach undertones
  • 160C light with cool pink undertones
  • 170W light with warm olive undertones
  • 180W light with warm peach undertones
  • 190W light medium with warm golden undertones
  • 200C light medium with cool beige undertones
  • 210N light medium with neutral beige undertones
  • 220C light medium with cool pink undertones
  • 230N light medium with neutral olive undertones
  • 240W light medium with warm golden undertones
  • 250W light medium with warm peach undertones (Selena’s shade)
  • 260N light medium with neutral peach undertones
  • 270N light medium with neutral beige undertones
  • 280N light medium with neutral olive undertones
  • 290N medium with neutral golden undertones
  • 300C medium with cool beige undertones
  • 310W medium with warm peach undertones
  • 320W medium with warm golden undertones
  • 330N medium with neutral beige undertones
  • 340C medium with cool beige undertones
  • 350C medium with cool pink undertones
  • 360W medium with warm olive undertones
  • 370N medium with neutral golden undertones
  • 380W medium deep with warm golden undertones
  • 390C medium deep with cool peach undertones
  • 400W medium deep with warm golden undertones
  • 410N medium deep with neutral peach undertones
  • 420N medium deep with neutral olive undertones
  • 430W medium deep with warm olive undertones
  • 440C medium deep with cool neutral undertones
  • 450N medium deep with neutral golden undertones
  • 460W medium deep with warm olive undertones
  • 470C medium deep with cool peach undertones
  • 480W deep with warm neutral undertones
  • 490C deep with cool red undertones
  • 500N deep with neutral golden undertones
  • 510W deep with warm olive undertones
  • 520W deep with warm golden undertones
  • 530N deep with neutral red undertones
  • 540C deep with cool red undertones
  • 550C deep with cool neutral undertones
  • 560W deep with warm golden undertones
  • 570N deep with neutral blue undertones

Liquid Touch Brightening Concealer, $19.00 (New, Permanent)

Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades. For dry skin, it is recommended to moisturize and then follow with Always an Optimist Primer (sold separately) for best results.

  • 100W light with warm golden undertones
  • 110N light with neutral golden undertones
  • 120C light with cool peach undertones
  • 130N light with neutral beige undertones
  • 140C light with cool beige undertones
  • 150C light with cool peach undertones
  • 160C light with cool pink undertones
  • 170W light with warm olive undertones
  • 180W light with warm peach undertones
  • 190W light medium with warm golden undertones
  • 200C light medium with cool beige undertones
  • 210N light medium with neutral beige undertones
  • 220C light medium with cool pink undertones
  • 230N light medium with neutral olive undertones
  • 240W light medium with warm golden undertones
  • 250W light medium with warm peach undertones (Selena’s shade)
  • 260N light medium with neutral peach undertones
  • 270N light medium with neutral beige undertones
  • 280N light medium with neutral olive undertones
  • 290N medium with neutral golden undertones
  • 300C medium with cool beige undertones
  • 310W medium with warm peach undertones
  • 320W medium with warm golden undertones
  • 330N medium with neutral beige undertones
  • 340C medium with cool beige undertones
  • 350C medium with cool pink undertones
  • 360W medium with warm olive undertones
  • 370N medium with neutral golden undertones
  • 380W medium deep with warm golden undertones
  • 390C medium deep with cool peach undertones
  • 400W medium deep with warm golden undertones
  • 410N medium deep with neutral peach undertones
  • 420N medium deep with neutral olive undertones
  • 430W medium deep with warm olive undertones
  • 440C medium deep with cool neutral undertones
  • 450N medium deep with neutral golden undertones
  • 460W medium deep with warm olive undertones
  • 470C medium deep with cool peach undertones
  • 480W deep with warm neutral undertones
  • 490C deep with cool red undertones
  • 500N deep with neutral golden undertones
  • 510W deep with warm olive undertones
  • 520W deep with warm golden undertones
  • 530N deep with neutral red undertones
  • 540C deep with cool red undertones
  • 550C deep with cool neutral undertones
  • 560W deep with warm golden undertones
  • 570 N deep with neutral blue undertones

, $20.00 (New, Permanent)

This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.

  • Courage nude mauve
  • Brave muted terracotta
  • Fearless deep mauve rose
  • Thrilling true brown
  • Motivate watermelon pink
  • Inspire bright red (Selena’s go-to shade)
  • Ascend deep fuschia
  • Energize bright coral
  • Strengthen dark cool red
  • Heroic true berry
  • Transform deep wine
  • Daring muted lavender

With Gratitude Dewy Lip Balm, $16.00 (New, Permanent)

With sheer color and soft shine, this tinted lip balm wraps lips in weightless hydration that lasts all day so they feel nourished and nurtured. With shea butter and a botanical blend of lotus, gardenia, and white waterlily, it cushions lips while building color so they look fuller and healthier.

  • Honor clear
  • Praise muted peach
  • Blessed bright coral
  • Empathy rose mauve
  • Thankful nude mauve
  • Appreciate cool brown
  • Support plum brown
  • Compliment muted berry

Soft Pinch Liquid Blush, $20.00 (New, Permanent)

Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.

  • Happy dewy cool pink
  • Joy dewy muted peach
  • Lucky dewy hot pink
  • Grateful dewy true red
  • Bliss matte nude pink
  • Love matte terracotta
  • Grace matte bright rose mauve

Positive Light Liquid Luminizer Highlight, $22.00 (New, Permanent)

Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with foundation or layer it across the high points of the face for instant radiance.

  • Faith matte deep berry
  • Enlighten champagne
  • Enchant soft pink
  • Mesmerize rose bronze (Selena’s go-to shade)
  • Outshine true gold
  • Transcend rose gold
  • Flaunt bronze gold
  • Captivate copper
  • Reflect deep bronze

Additional Products, $5.00 to $26.00 (New, Permanent)

  • Blot & Glow Touch-Up Kit ($26.00)
  • Perfect Strokes Matte Liquid Liner ($19.00)
  • Always an Optimist Illuminating Primer ($26.00)
  • Brow Harmony Pencil & Gel ($22.00) Eight shades
  • Always an Optimist Prime & Set Mist ($24.00)
  • Liquid Touch Foundation Brush ($28.00)
  • Liquid Touch Multi-Tasking Makeup Sponge (14.00)
  • Liquid Touch Conecaler Brush ($16.00)
  • Blot & Glow Powder Puff Refill ($15.00)
  • Blot & Glow Blotting Paper Refill ($5.00)



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