If you’ve been searching for ways to unwind or generally cope with anxiety while being cooped up at home, intimacy and self-care brand Maude is lending a hand with its latest launch. Meet Wash No. 0, a pH-balanced, fragrance-free body wash that doubles as a relaxing bubble bath.
This one product satisfies all preferences, whether you’re team shower, team bath, or team both. Thanks to very mild, foaming surfactants (like coconut-derived sodium methyl cocoyl taurate), you can lather up for a quick rinse in the shower or pour a generous amount into your tub for a sudsy soak.
“As a company that stands for intimacy, and at the request of our customers, we started branching beyond the basics and into bath and body care to create a thoughtful and complete line of products for sexual wellness and setting the mood,” Maude founder Éva Goicochea tells Allure. “Pre- and post-sex rituals are just as important as the act itself.”
Of course, there doesn’t need to be any intimacy involved for you to indulge in a nice bath or shower. But ensuring your skin doesn’t freak out in the process is important. That’s where pH levels come into play.
“Like every other organ in our body, skin performs its best within a narrow, ideal environment, especially when it comes to pH,” Rachel Nazarian, a board-certified dermatologist in New York City, previously told Allure. When pH levels are too acidic or alkaline, it can prompt the growth of harmful bacteria, thus triggering inflammation and skin conditions such as acne, eczema, and rosacea.