To ensure his debut makeup line, Makeup By Mario, is as universal and inclusive as possible, Mario Dedivanovic went to lengths some many call gory, but I consider innovative: While at a lab in Italy to formulate the shades for his Master Metallics palette launching next month, the makeup artist tells Allure he zoomed in on photos of, well, arteries and organs for the chemists to color match.
“Each one of these colors is after something inside of our bodies,” Dedivanovic bashfully shares over Zoom, as if I’d be freaked out before pointing to a teal hue based on a major artery that connects to the heart. Other organ-shadow pairings are too gross to share, he admits. I assure him I’m a Scorpio, so this level of morbid thrills me. “You just can’t get more universal than colors Mother Nature’s made within us,” he adds. “Every shade [in the palette] looks beautiful on every skin color.”
Dedivanovic, on the other hand, is a Libra. October 1 not only marks his 37th birthday and the 20th anniversary of his first day working in beauty (on a Sephora sales floor) but also the launch of his own beauty brand, Makeup By Mario. Yes, it’s happening once and for all after three years in the making.
Building Makeup By Mario
If you are familiar with the modern beauty world, you are familiar with Mario Dedivanovic’s résumé: global Master Class originator, Instagram authority (with a cool multi-million follower count), and baking populizer — not to mention makeup artist to one of the most recognizable faces in the world, including the most famous Kardashian). And yet none of this fully validated the man who started training as a makeup artist at the New York City Flatiron District Sephora when he was 17 — well, until now. With 20 years of experience to his name, he finally feels worthy and deserving enough to put it on beauty products.
“As an artist, I needed to feel I was ready for that in terms of being mature enough, being experienced enough and… not just being, but feeling innately that I am,” Dedivanovic explains. “I feel like I’ve gotten old, to be honest, but I feel like I became a man.”
Over the past five years, Dedivanovic has worked with major beauty brands, like Anastasia Beverly Hills and KKW Beauty, on products and large companies have offered to help him create his own line. However, he was often minimized to being the face of the company without any say in the final formulations.