Khloé Kardashian just added another title to her resumé: Ipsy brand partner. The ultra-popular beauty subscription service — which has been around for nearly a decade now — tapped the reality star and Good American co-founder to help it spread its mission of empowering folks everywhere to embrace and express what makes them uniquely beautiful.
“I’ve always loved expressing myself through makeup and trying new products and looks,” says Khloé in a statement sent to Allure about the partnership. “I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring [and] with IPSY, you get to try new beauty products every month that are picked just for you. I’m thrilled to partner with Ipsy in redefining how we all discover beauty.”
Why Kardashian? Ipsy’s chief brand officer Jenna Habayeb says it boils down to her boundary-breaking style of beauty. “Khloé is an inspirational working mom and entrepreneur who embodies self-expression in a very real and tangible way,” says Habayeb via email.
“She is a true style chameleon and takes a bold approach to beauty that is playful, experimental, adventurous, [which] really brings the Ipsy experience to life. Over the years, Khloé has invited us all into her life, her home, and her relationships, and now we are thrilled to welcome her into the Ipsy community, and we can’t share all that fun activations ahead.”