As numerous brands — many beauty brands among them — have responded to the recent and long-overdue tidal wave of support for racial justice and equity, some stepped up especially quickly and generously. Glossier was among them. The skin-care and makeup brand announced on May 30 that it would be donating $500,000 across several organizations, including Black Lives Matter and the NAACP Legal Defense & Educational Fund. Beyond the brand’s contribution, however, it also announced that I would be allocating the same amount for grants to Black-owned beauty businesses.
On Thursday, June 11, as promised in the initial Instagram announcement, Glossier shared more details about its Grant Initiative for Black-Owned Beauty Businesses on the brand’s blog and officially opened its call for submissions.
“At Glossier, we want to change how the world sees beauty — and changing how the world sees beauty starts with changing the beauty industry itself,” Glossier founder and CEO Emily Weiss writes in the announcement. “When Glossier launched in 2014, we were fortunate to be one of the rare female-founded businesses to successfully raise venture capital; that year, only 3.1 percent of venture dollars raised by US-based companies went to women. We are also keenly aware that a Black woman with the very same vision likely would not have received the same support. Black consumers wield an enormous amount of purchasing power, yet Black women have received only .0006 percent of the $424.7 billion raised in venture capital since 2009.”
Black beauty entrepreneurs are welcome to apply for grants ranging from $10,000 to $50,000, depending on the stage of their business. In addition to the money, the selected businesses will have the opportunity to connect with Glossier experts in areas like content strategy and packaging, and they’ll get a boost of exposure through Glossier’s channels.
“We’re focusing on companies that sell physical beauty products: cosmetics, skin care; products or tools for face, body and hair,” the announcement reads. “We recognize that this is only one facet of the beauty world, but we believe it’s where we can have the most impact, especially when it comes to sharing what we’ve learned.”
Submissions will be accepted through July 3 and will be evaluated based on how the applying business “aspires to broaden the conversation about beauty and lead with purpose,” what sets it apart from other brands, and how the grant can help its growth.
If you would like to apply for Glossier’s Grant Initiative for Black-Owned Beauty Businesses, you can visit the application website for full details.
More on Glossier:
Now check out Allure’s editor in chief’s makeup routine: