Ciaté London x SmileyWorld’s Makeup Collection Celebrates World Emoji Day — Photos, Review


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I hold makeup near and dear to my heart, but I find that I have to be in the right mood for it to be fun — especially now, as I’m mostly staying home or wearing masks if I venture outside. But as soon as I caught a glimpse of Ciaté London and SmileyWorld‘s new collaboration, it put me in a good mood. It drops today, July 17, which also happens to be World Emoji Day, with the mission of injecting a bit of happiness — literally, in the form of countless smiley faces — into your makeup routine. “As a brand, we want to celebrate and bring more positivity into the beauty world,” Charlotte Knight, the founder of Ciaté London, tells Allure. 

The collection includes two eye shadow palettes, two lipsticks, a tinted lip balm, undereye patches, three colored mascaras, and a set of nail stickers. Most of the products (besides the nail stickers) are infused with poppy extract, which the brand claims to have mood-boosting properties, as well as energizing cacao extract. 

Though I’m not sure if poppy extract truly has mood-boosting properties, this collection’s design and packaging definitely put a smile on my face. You can’t help but match the products — which lends itself to SmileyWorld’s motto: “Take the Time to Smile.” 

That all being said, I tried every product in the collection before it launched, and here are my honest thoughts:

Energy Boost Hydrogel Undereye Patches

Sarah Han/Allure



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