The influence of K-beauty on the skin-care routines of Americans is absolutely undeniable and pervading. When we want to give our complexions some TLC, we reach for sheet masks. Over the past five or so years, toners have also become an essential part of our regimens, and double cleansing is basically the only way Allure editors wash their faces these days. All these tweaks have brought us closer to achieving the smooth, crystal-clear glass skin like our favorite K-pop stars.
Naturally, Korean beauty products made their way onto our lengthy list of Best of Beauty Award winners for 2020. For instance, our top pick for foam facial cleansers is from AHC, a beloved brand based in Seoul, South Korea, that officially debuted in the U.S. in 2019. (You may be familiar with its Eye Cream For Face, which several Allure editors fly through tubes of.) Another winner in the skin category is from the best-selling line from a longtime stateside-favorite K-beauty brand: Dr. Jart+.
This year’s Best of Beauty Award winners also bring attention to Korea’s phenomenal makeup selection. Allow Laneige’s serum-like primer to help you dip your toes into this often-overlooked sector of K-beauty. You’re also seriously missing out on amazing shimmery eye shadows and lip stains if you’ve been focusing only on the skin-care exports from Korea. We’ll introduce you to our favorites to get you up to speed.
We rounded up all of the K-beauty products that won 2020 Best of Beauty Awards in one convenient place for your perusal.
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