Best Eye Makeup 2020: Eyeliner, Mascara, and Brows


The 2020 list of winners in the eye category of Allure‘s annual Best of Beauty Awards is what I consider a fun Choose Your Own Adventure game. Unlike other sections of these awards, mascara, shadow, liner, and brow picks aren’t based on skin type or hair texture, which means the products you choose can be based solely on how you (and only you) want to express yourself, for the day or throughout the year. We have five different kinds of mascara alone for you to sort through.

Since most of us are wearing face coverings when we leave the house or are around people, playing this game is just about our only way to experiment with makeup right now. If you enjoy exploring the realms of ROYGBIV with shadow, Juvia’s Place Warrior III Palette and Danessa Myricks Beauty Colorfix have you covered (both are among our favorite Black-owned beauty brands). For those who prefer neutral hues, there’s Chantecaille Luminescent Eye Shades and the Maybelline New York Nudes of New York Eyeshadow Palette. 

Either way you go, you can top off the vibe with flicks of one of three liner formulas — pencil, liquid, and gel — and perhaps the volumizing mascara category winner, Anastasia Beverly Hills Lash Brag Mascara.

No matter how bold or minimalist you opt to go with your eye makeup, the list below is sure to include all the supplies you’ll need to create your dream above-the-mask makeup look. For product selections for the rest of your face, you can also check out our full list of Best of Beauty 2020 winners. —Devon Abelman

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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