So cute, right? But also no joke. Before she considered formulating anything, Jensen got a grant from the Dutch government to study every single part of this flower for potential beauty benefits. Twelve months later, what do you know: Tulips are rich in collagen-building amino acids (red and pink flowers produce more than the others) as well as moisturizing, plumping humectants.
With that data in hand, it’s game on: “We’re going up against the rose,” says Jensen. Her initial arsenal is small but mighty: a cleansing jelly; a moisturizer that starts as a thick ointment and transforms into a silky, skin-quenching serum; a pore-purging mask made with Dutch peat and flower acids; and a petal pink lip and cheek tint. Everything is free of sulfates, parabens, phthalates, synthetic dyes, and fragrances and packaged in glass and aluminum (no plastic here). And with their first collaboration out in the world this month, Jensen and Van Haaster will welcome one more baby this year — a little girl due in December, while the tulip fields are sleeping.
The Bloomeffects Tulip Tint Lip & Cheek Balm is a 2020 Allure Best of Beauty winner. Check out the full list of Allure’s 2020 Best of Beauty winners.
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