14 Beauty Brands Donating Money in Support of Black Lives Matter Movement

Although any day is a good day to contribute to organizations that support and protect the Black community and fight against inequity and violence against people of color, highly visible recent tragedies like the killing of George Floyd and the worldwide protests that followed have shined a recharged spotlight on the urgency of doing and giving what you can. That exigency has not been lost on brands, including some of your favorite beauty brands that are stepping up to make their sorrow and support known.

Many brands have announced that they have made or will be making an indeterminate donation to chosen organizations, and some have said they will donate a percentage of profits from a specific span of time. While these gestures are appreciated, not publicly committing to a specific amount of money misses an important mark: setting an example to other business that are capable of contributing, and not leaving it up to the consumer to determine how much may be donated because it hinges on sales.

The following beauty brands have publicly committed to specific donation amounts to specific organizations and philanthropies. We hope their conspicuous and transparent generosity sets an example for other highly visible and influential businesses, and even more, we hope these donations are just the beginning of their efforts to fight racial injustice.

Anastasia Beverly Hills

Anastasia Beverly Hills has pledged $1 million dollars to the fight against systemic racism, starting with a $100,000 donation this past weekend across Black Lives Matter, the Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and the Marshall Project. “We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard,” the brand writes on Instagram. “Thank you to our community for being a continued source of inspiration and accountability.”


Biossance announced that it donating $100,000 across several organizations: the Minnesota Freedom Fund, the ACLU, Color of Change, and Black Lives Matter. “Biossance stands equality, we stand of change, and we stand alongside those who are hurting the most right now,” the brand says in a graphic posted to Instagram.

Boy Smells

Indie fragrance brand Boy Smells shared a three-slide post on Instagram announcing it has donated $10,000 to the NAACP, Black Lives Matter, and Black Visions Collective. “We stand in solidarity and fight systemic racism that courses through the veins of America,” the brand says. “Our silence is our complacency and it is no longer an option.”


Cocokind is donating 100 percent of its profits to a different organization every day this week. However, in addition to that, the skin-care brand has also committed $10,000 to the ACLU. “This is what really matters in the world right now,” the brand writes on Instagram. “Now is the time to speak up and act.”


Deciem, the brand behind The Ordinary, has announced a $100,000 donation to Black Lives Matter and the NAACP Legal Defence & Educational Fund. “Our team have been actively sharing their voices in the fight against racism and inequality,” an Instagram caption reads.


E.L.F. has committed $25,000 to Color of Change, a nonprofit organization that designs campaigns aimed to end unjust practices that hold Black people back and urge corporations and governments to create a less hostile world for the Black community.


Farmacy is donating to Color of Change as well — $10,000 “as a starting point.”


Glossier was one of the first beauty brands to announce a major donation —specifically $500,000 across Black Lives Matter, the NAACP Legal Defence & Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. Furthermore, “In an effort to make an impact within our own industry, we will be allocating an additional $500K in the form of grants to Black-owned beauty businesses” — an initiative about which they will share more information later this month.

Glow Recipe

“Our hearts have been hearing as we’ve watched injustice continually unfold over the past few days,” Glow Recipe says in an Instagram post announcing a $10,000 donation. “We’ve been thinking of ways to help and are happy to support Black Visions Collective, a Black, Trans, and Queer led organization dedicated to Black liberation that are doing incredible work to help support Minnesota during this time.”


Hourglass announced on Instagram that it stands against racism, injustice, and violence, adding, “As a first step, Hourglass is donating $100,000 across these organizations: NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation and Thurgood Marshall College Fund.” The brand also tagged each organization and provided a brief description of each one’s mission.


“In order to see change, we have to be part of the change. Little by little, a little becomes a lot,” Ilia writes in the caption of an Instagram post announcing a $50,000 donation split between Black Lives Matter and the NAACP Legal Defence & Educational Fund. “We will not be silent. We stand in solidarity with all those fighting against social injustice,” the brand says.


Kosas is donating to “organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change,” and urged its Instagram followers to make donations, sign petitions, and reach out to representatives.


Necessaire shared a quote from Angela Davis — “In a racist society, it is to enough to be non-racist, we must be anti-racist” — while announcing its $10,000 tothe NAACP Legal Defense & Educational Fund. “May we use today’s words to remind us all to never turn our back on racism and to always fight for equality,” the brand writes in the Instagram caption.

Paula’s Choice

“We are deeply saddened by recent events and all instances of senseless violence against the Black community. We support inclusivity and stand in solidarity against oppression and racism in our country and across the world. Enough is enough,” Paula’s Choice writes on Instagram, announcing a $10,000 donation to Color of Change. “This is just a start; we are dedicated to doing the ongoing work required to actively impact change in our community.”

For ways you, too, can donate to anti-racism organizations, click here.

More ways to show support:

Now watch Billy Porter share a touching moment with a fan:

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